What is the difference between standing out among your competition and not? The answer is effective branding and marketing. Are the techniques and tools of marketing different for skydiving dropzones? Here are five key tips from skydiving marketing experts at Imagix Creative that will help drive new customers.
Have a Complete and Professional Website.
In today’s digital age, a web presence is absolutely essential, and your customers expect to see a completed site that looks professional. Skydiving is a thrilling but often frightening prospect. You should ensure that your website provides information and comfort to your potential customers. Those potential customers want to know that they will have fun and be safe throughout the entire experience. You can accomplish this with a comprehensive FAQ section so that every new customer can know exactly what to expect.
Ask for Reviews… and Respond!
Word of mouth advertising is an extremely effective way to get new customers. When someone hears how awesome their skydiving experience was from their friend, they are much more likely to take the leap (literally) themselves. Reviews from happy customers can help to accomplish the same thing. Additionally, even a negative review can help your business if you respond to it appropriately and effectively. Responding to negative reviews positively can help to show your customers that you are proactive and engaged with your audience. Ask all of your customers to give a review. You’ll be surprised at what you might learn.
Utilize Social Media Advertising
Social media can be an extremely effective tool to reach new customers. When you run targeted ads on Facebook, you can set the specific parameters of the population you want to reach, and Facebook provides comprehensive analytics so you can see the effectiveness of each campaign. This allows you to test different target audiences, different ad styles, and more so that you know you are reaching the best audience possible. Facebook campaigns for skydiving dropzones just like yours have seen as high as 600 percent returns on investments.
Capture Every Lead Possible
Every visitor to your website or person who views your Facebook ad is a potential customer. It is absolutely vital to capture each of these and follow up with additional information, because they may not be quite ready to commit. If you are able to effectively capture leads without hassle, you can follow up with those leads, and give them more time and opportunities to sign up for their first (or next) skydiving experience.
Maintain Contact with Leads and Past Customers
Follow up with all leads and past customers, and maintain regular contact with them. Whether this is through consistent social media content, email campaigns, or other methods you should always try to keep in contact with leads and past customers. If you are using email campaigns, you should use a simple and easy to use platform that makes your life easier, like Klaviyo.
Implementing these marketing practices for your skydiving dropzone will help to boost your business, and you don’t have to do it alone. You may not NEED a marketing firm to accomplish these goals, but if you feel overwhelmed by the process, or you just want to free yourself up to focus on other aspects of your business, working with a company that specializes exclusively in skydiving companies like Imagix Creative will maximize the return on your investment.
To learn more about how we can help grow your business or establish your unique brand, contact us!