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What your marketing strategy looks like (or if it exists at all) is a crucial factor to the success of any business. And it’s WAY more complicated then just deciding who your target market is or what social media platforms to post on.

Your marketing strategy should encompass everything that your company plans to do to present yourself in the right way (both online and off), who you plan to market to, how you plan to reach your audience, and how you plan to measure your success. It should also contain the exact processes and procedures that you’ll need to use to turn it into an actionable marketing plan.