Google Analytics 4: All Available Reporting Metrics

by | Jan 14, 2025 | Digital Marketing

This document presents a complete list of Google Analytics 4 (GA4) metrics, categorized by the primary group name, collection type, and including brief descriptions. 1. Ecommerce Metrics Metric Name Collection Type Description Add to carts Event Parameter (add_to_cart) Number of times users added items to cart Checkouts Event Parameter (begin_checkout) Number of times users began […]

This document presents a complete list of Google Analytics 4 (GA4) metrics, categorized by the primary group name, collection type, and including brief descriptions.


1. Ecommerce Metrics

Metric NameCollection TypeDescription
Add to cartsEvent Parameter (add_to_cart)Number of times users added items to cart
CheckoutsEvent Parameter (begin_checkout)Number of times users began checkout
Ecommerce purchasesEvent Parameter (purchase)Total completed purchases
Ecommerce quantityEvent Parameter (item_quantity)Quantity of items purchased
Gross item revenueCalculated MetricTotal revenue from individual items
Gross purchase revenueCalculated MetricTotal revenue from all purchases
Item refund amountEvent Parameter (refund_amount)Total refund amount for items
Item revenueEvent Parameter (item_revenue)Revenue from a specific item
Items added to cartEvent Parameter (add_to_cart)Total items added to cart
Items purchasedEvent Parameter (items_purchased)Number of items purchased
Items viewedEvent Parameter (items_viewed)Number of items viewed
Purchase revenueEvent Parameter (purchase_revenue)Revenue from purchases
Refund amountEvent Parameter (refund_amount)Amount refunded
Shipping amountEvent Parameter (shipping)Shipping cost
Tax amountEvent Parameter (tax)Taxes collected
TransactionsCalculated MetricNumber of completed transactions

2. Event Metrics

Metric NameCollection TypeDescription
Event countCollected DataTotal number of events triggered
Event valueEvent ParameterValue associated with an event
Key eventsCollected DataNumber of events marked as key events
Events per sessionCalculated MetricAverage number of events per session

3. Engagement Metrics

Metric NameCollection TypeDescription
Engaged sessionsCalculated MetricNumber of sessions that were engaged
Engagement rateCalculated MetricPercentage of engaged sessions
Scrolled usersUser ActionNumber of users who scrolled during a session
Average engagement time per active userCalculated MetricAverage time spent per active user

4. Page/Screen Metrics

Metric NameCollection TypeDescription
ViewsCollected DataNumber of views for a page or screen
Views per active userCalculated MetricAverage views per active user
Views per sessionCalculated MetricAverage views per session

5. Revenue Metrics

Metric NameCollection TypeDescription
ARPUCalculated MetricAverage revenue per user
ARPPUCalculated MetricAverage revenue per paying user
Total revenueCalculated MetricTotal revenue generated

6. Session Metrics

Metric NameCollection TypeDescription
SessionsCollected DataTotal number of sessions
Average session durationCalculated MetricAverage duration of a session
Bounce rateCalculated MetricPercentage of sessions with no engagement

7. User Metrics

Metric NameCollection TypeDescription
Active usersUser AttributeNumber of active users during the selected timeframe
New usersUser AttributeNumber of first-time users
Returning usersUser AttributeNumber of users returning within the timeframe
1-day repeat purchasersUser AttributePurchasers who made a second purchase within 1 day

This document lists all GA4 reporting metrics grouped by categories, with descriptions, types, and relevant keys for context.