This document presents a complete list of Google Analytics 4 (GA4) metrics, categorized by the primary group name, collection type, and including brief descriptions. 1. Ecommerce Metrics Metric Name Collection Type Description Add to carts Event Parameter (add_to_cart) Number of times users added items to cart Checkouts Event Parameter (begin_checkout) Number of times users began […]
This document presents a complete list of Google Analytics 4 (GA4) metrics, categorized by the primary group name, collection type, and including brief descriptions.
1. Ecommerce Metrics
Metric Name
Collection Type
Description
Add to carts
Event Parameter (add_to_cart)
Number of times users added items to cart
Checkouts
Event Parameter (begin_checkout)
Number of times users began checkout
Ecommerce purchases
Event Parameter (purchase)
Total completed purchases
Ecommerce quantity
Event Parameter (item_quantity)
Quantity of items purchased
Gross item revenue
Calculated Metric
Total revenue from individual items
Gross purchase revenue
Calculated Metric
Total revenue from all purchases
Item refund amount
Event Parameter (refund_amount)
Total refund amount for items
Item revenue
Event Parameter (item_revenue)
Revenue from a specific item
Items added to cart
Event Parameter (add_to_cart)
Total items added to cart
Items purchased
Event Parameter (items_purchased)
Number of items purchased
Items viewed
Event Parameter (items_viewed)
Number of items viewed
Purchase revenue
Event Parameter (purchase_revenue)
Revenue from purchases
Refund amount
Event Parameter (refund_amount)
Amount refunded
Shipping amount
Event Parameter (shipping)
Shipping cost
Tax amount
Event Parameter (tax)
Taxes collected
Transactions
Calculated Metric
Number of completed transactions
2. Event Metrics
Metric Name
Collection Type
Description
Event count
Collected Data
Total number of events triggered
Event value
Event Parameter
Value associated with an event
Key events
Collected Data
Number of events marked as key events
Events per session
Calculated Metric
Average number of events per session
3. Engagement Metrics
Metric Name
Collection Type
Description
Engaged sessions
Calculated Metric
Number of sessions that were engaged
Engagement rate
Calculated Metric
Percentage of engaged sessions
Scrolled users
User Action
Number of users who scrolled during a session
Average engagement time per active user
Calculated Metric
Average time spent per active user
4. Page/Screen Metrics
Metric Name
Collection Type
Description
Views
Collected Data
Number of views for a page or screen
Views per active user
Calculated Metric
Average views per active user
Views per session
Calculated Metric
Average views per session
5. Revenue Metrics
Metric Name
Collection Type
Description
ARPU
Calculated Metric
Average revenue per user
ARPPU
Calculated Metric
Average revenue per paying user
Total revenue
Calculated Metric
Total revenue generated
6. Session Metrics
Metric Name
Collection Type
Description
Sessions
Collected Data
Total number of sessions
Average session duration
Calculated Metric
Average duration of a session
Bounce rate
Calculated Metric
Percentage of sessions with no engagement
7. User Metrics
Metric Name
Collection Type
Description
Active users
User Attribute
Number of active users during the selected timeframe
New users
User Attribute
Number of first-time users
Returning users
User Attribute
Number of users returning within the timeframe
1-day repeat purchasers
User Attribute
Purchasers who made a second purchase within 1 day
This document lists all GA4 reporting metrics grouped by categories, with descriptions, types, and relevant keys for context.