You just spent half your marketing budget on digital channels like social media and search engines — but you have no idea how to measure their success. Does this sound familiar? In this guide, you’ll learn how to form the best marketing strategy for adventure tourism brands.
This article was written by Mark Di Somma via Branding Strategy Insider Every marketer is haunted by fear of missing out. As trends are identified and balloon, the decision to ignore or capitalize becomes more urgent. How do you decide what to pay attention to and...
What is the difference between standing out among your competition and not? The answer is effective branding and marketing. Are the techniques and tools of marketing different for skydiving dropzones? Here are five key tips from skydiving marketing experts at Imagix...
To make a website you must own a domain name and web hosting. A domain name is the address of your website (www.yourcompany.com). Your domain name can also be used for email addresses (JohnDoe@yourcompany.com). A domain registrar is where you purchase the right to use...
The differences between a one-time customer and one that recommends you to all their friends? Engagement, personality, and authenticity. Digital marketing can feel lackluster and impersonal if done improperly; but, by following our tips and tricks, you can build real...
Email marketing seems like a simple enough concept. You write an email, send it out to your list, and wait for a small percentage of those emails to get opened, clicked, and acted on… right? Wrong.
Your website is your digital first impression. You could be the best in the business, but if you don’t look the part then you’re missing out on a LOT of potential business, whether you realize it or not.
What your marketing strategy looks like (or if it exists at all) is a crucial factor to the success of any business. And it’s WAY more complicated then just deciding who your target market is or what social media platforms to post on.
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