5 Ways to Maximize Marketing Potential with Skydiving Videos

by | Jan 8, 2023 | Digital Marketing

Maximize the marketing potential of your skydiving videos with expert tips on timing, camera placement, and asking the right questions. Create high-impact videos that showcase your dropzone and inspire exploration.

As a tandem instructor, you know that skydiving is an exhilarating and unforgettable experience. Capturing this excitement on video is a great way to showcase your dropzone and attract new customers. But with so many factors to consider – from camera placement to the right time to start recording – it can be challenging to get the best footage.

In this article, we’ll provide some expert tips on how to capture stunning skydiving videos that can be used effectively for marketing your dropzone. Whether you use a software system like Revl or Shred to capture the experience, or have an in-house editor, following these guidelines will help you get the most out of your skydiving marketing efforts.

1. The Best Time to Start Recording

The most important factor to consider when filming skydiving videos is timing. The best time to start recording is right after freefall when the canopy opens. This is when the tandem student’s emotions are at their peak and you’ll be able to capture their raw, unfiltered reactions.

2. Camera Placement and Positioning

Once the canopy is open and you’ve started recording, it’s important to pay attention to camera placement and positioning. If possible, try to face the sun to ensure that the video is well-lit. However, good sound quality and wind direction should be your top priorities. Make sure the camera is facing the tandem student so you can capture their reactions and expressions.

3. Asking the Right Questions

As soon as you can, start asking leading questions about the tandem student’s experience. For example, you might ask “How awesome was that!?” or “Did you love it!?” These types of open-ended questions will help you get the most emotional, soundbite-worthy answers. Avoid asking questions where the answer wouldn’t make sense without including the question, such as “What was your favorite part?” or “Would you do it again?” These types of questions are better suited for later, after the tandem student has had a chance to reflect on their experience.

4. Capturing Post-Landing Footage

Once you’ve landed, grab the camera and point it towards the tandem student. Ask a few more open-ended questions to get their thoughts on the experience. You might ask “What did you think?” or “How was (Dropzone Name)?” Asking the tandem student to give advice to others or share a message with their friends and family can also yield great soundbites that can be used in marketing.

5. Editing and Post-Production

Editing and post-production are just as important as the actual footage when it comes to creating high-quality skydiving videos. If you’re using a software system like Revl or Shred, make sure to familiarize yourself with the tools and features available to you. If you have an in-house editor, be sure to communicate your vision and the desired tone of the video.

By following these expert tips and paying attention to timing, camera placement, and the right questions to ask, you’ll be well on your way to creating memorable and effective marketing material for your dropzone. If you want some further advice on maximizing the marketing potential of your skydiving videos, don’t hesitate to contact us at Imagix Creative. We specialize in providing innovative marketing strategies and creative execution designed to inspire exploration and invoke action for adventure-based businesses.