by Caroline Jacokes | Jan 14, 2025 | Digital Marketing
This document lists all possible e-commerce data that can be passed to Google Analytics 4 (GA4) and Meta, with event keys and descriptions. E-Commerce Data Table Metric NameGA4 Event KeyMeta Event KeyDescriptionAdd to cartsadd_to_cartAddToCartNumber of times users...
by Caroline Jacokes | Jan 14, 2025 | Digital Marketing
This document presents a complete list of Google Analytics 4 (GA4) metrics, categorized by the primary group name, collection type, and including brief descriptions. 1. Ecommerce Metrics Metric NameCollection TypeDescriptionAdd to cartsEvent Parameter...
by Caroline Jacokes | Jan 14, 2025 | Digital Marketing
This document provides a comprehensive list of Google Analytics 4 (GA4) dimensions, grouped by category to help you understand and organize your data. 1. Attribution Dimensions DimensionCampaignCampaign IDDefault channel groupGoogle Ads account nameGoogle Ads ad group...
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